Welcome to Canfax Cattle Market Forum

cattle market forum pic

Welcome to the second annual Canfax Forum – a conference dedicated to presenting information and perspectives specifically on the main factors affecting the Canadian Cattle markets. We will provide you with current market information, existing marketing challenges and marketing opportunities from a variety of market sources to assist you in the management of your day-to-day business and longer term planning. You can also be sure to get a perspective on the entire beef supply chain such as beef wholesalers, retailers and food service companies.

Save the Date

Tuesday November 26, 2013
Registration and Opening Reception;
7:00 – 10:00 pm

Wednesday November 27, 2013
Registration and Forum,
includes breakfast, coffee breaks
and lunch; 7:00 am – 5:00 pm


Deerfoot Inn & Casino
1000, 11500 – 35 Street SE
Calgary, Alberta T2Z 3W4
Register online or download a registration form at
The Host

The Forum is hosted by Canfax, a division of Canadian Cattlemen’s Association that has provided expert analysis of markets and trends in the ever changing North American beef industry over the past forty years. Today, cattlemen, feedlot managers and agri-business professionals continue to rely on up-to-the minute information as an essential tool for maximizing profit. Whether your operation needs to plan for the next three hours or the next three years, Canfax delivers timely, accurate information for cattle industry professionals.

The Topics

We have brought together an expert line-up of speakers to provide you with updates and outlooks on current key market drivers affecting the Canadian cattle market, including global views of trade, input costs, currency markets, fund investors and beef and competing meat trends.

Where and When

The Forum will start with registration and a reception at 7:00 pm on Tuesday, November 27, 2013 at the Deerfoot Inn & Casino, 1000, 11500 – 35 Street SE, Calgary Alberta. The forum will start on Wednesday, November 27, 2013 with registration and continental breakfast at 7:00 am followed by sessions from 8:00 am – 5:00 pm. Lunch and morning and afternoon coffee breaks are included.

Hotel Accommodations

If you would like to reserve hotel accommodations for the night of Tuesday November 26, 2013 at the Deerfoot Inn & Casino, we are happy to provide you with a conference rate of $169.00 per night plus taxes. To book a hotel room, phone 403-236-7529 or 1-877-236-5225 and speak to a reservations agent. Be sure to identify yourself by providing them with the group code GKYIRISO and tell them it is for the CANFAX Forum to ensure you get the appropriate rate and are included in the guestroom block. There are a limited number of rooms available, so be sure to book your room early.

Why Attend

Get up to date, practical information that could make a difference to the way you manage your business. Meet other industry stakeholders from producers, feedlot and backgrounders, feed companies, bankers, consultants, wholesalers to retailers.

Tuesday, November 26, 2013

7:00 – 10:00 PM Registration and Opening Reception – Master of Ceremonies Dianne Finstad, Freelance Broadcaster, Host and Writer, Red Deer, Alberta

7:30 – 7:45 PM Opening Comments – Brian Perillat, Manager, Senior Analyst, Canfax, Calgary, Alberta

7:45 – 8:30 PM The Fallacy of COOL – Colin Woodall, Vice President, Government Affairs, National Cattlemen’s Beef Association, Washington, D.C.

Update on the continued WTO case regarding the U.S. country-of- origin labeling program, and the latest on U.S. producer groups’ efforts to fix COOL.

8:30 – 8:35 PM Reception Sponsor Comments

10:00 PM Reception Close

Wednesday, November 27, 2013

7:00 – 8:00 AM Registration and Breakfast

8:00 – 8:05 AM Welcome to Delegates and Speakers, Master of Ceremonies, Dianne Finstad, Freelance Broadcaster, Host and Writer, Red Deer, Alberta

8:05 – 8:15 AM Opening Comments and Welcome – Brian Perillat, Manager, Senior Analyst, Canfax, Calgary, Alberta

8:15 – 9:00 AM Overview and Market Update of the United States Cattle Industry – Duane Lenz, Manager of Operations and Analyst Services, Cattlefax, Englewood, Colorado

We will take a look at developing trends in the US beef industry, factors affecting the industry as well as current market forecasts.
9:00 – 10:00 AM Global Economic Outlook and Policy: Impact on the Beef Sector – Mike Swanson, Agricultural Economist, Wells Fargo, Bloomington, Minnesota

Monetary and fiscal policy plays a key role in setting up demand for beef and its competitor proteins. Producers should consider carefully the interplay between these factors in their strategic thinking.

10:00 – 10:30 AM Coffee Break and networking

10:30 – 11:15 AM Canadian Market Update – Brian Perillat, Manager, Senior Analyst, Canfax, Calgary, Alberta
This presentation will discuss market information as it relates to the Canadian cattle industry and how current market indicators and trends can be used by local producers and industry stakeholders to strategically move forward.

11:15 – 12:00 noon FX Management in Times of Volatility – Janek Guminski, Director, Foreign Exchange & Interest Rates, ATB, Calgary, Alberta

A discussion on managing the effects of currency fluctuations on your business.

12:00 – 1:30 PM Lunch and networking

1:30 – 2:00 PM Feed Grains Market Outlook – Kyle Hope, Merchandiser, Feed Grains, Viterra, Regina, Saskatchewan

This presentation will include a discussion of supply and demand for wheat, barley and corn for North America and the globe. Kyle will provide a picture of past and provide insight on future trends.
2:00 – 3:00 PM The Australian Beef Industry: Expanding Export Markets Through Challenging Times – Tim McRae, Manager, Market Information and Analysis, Meat & Livestock Australia, North Sydney, New South Wales, Australia

There has been many challenges that have faced the Australian beef industry in recent years, from floods and drought, record high currency, political challenges and global economic slowdown. However, despite all the issues, Australia’s beef export footprint has expanded into developing nations, helping to offset the slowness into traditional markets.

3:00 – 3:30 PM Energy Break and Networking

3:30 – 4:00 PM Panel discussion: Risk Management – John Lawton, Linus 7, Edmonton, Alberta; Travis Hickey, Western Feedlot, High River, Alberta; Joe Jackson, JG: Cattle, Moose Jaw, Saskatchewan

4:15 – 5:15 PM Retail Grocery Strategies – Growth Opportunity for the Beef Industry – John Scott, JM Scott Management Services Inc., Niagara on the Lake, Ontario

A review of the rationale for the “go to market” strategies of key Canadian grocery retailers and how incremental growth for the beef sector can be pursued. Key to the discussion is an understanding of the points of differentiation for individual formats based on the consumer group(s) targeted by each company.
5:15 – 5:30 PM Closing Comments, Brian Perillat, Manager, Senior Analyst, Canfax, Calgary, Alberta

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