First Annual CanFax Cattle Market Forum

Have you marked your calendar?

Date: November 13 – 14, 2012

Location: Deerfoot Inn & Casino, 1000, 11500-35 Street SE, Calgary, AB T2Z 3W4

Be part of the first annual Canfax Cattle Market Forum. Get the current market information specific to cattle producers and industry stakeholders on November 14, 2012. Whether your operation is planning two hours or two years into the future, Canfax delivers timely, accurate information for 21st century cattle industry professionals.

Canfax, a division of Canadian Cattlemen’s Association, provides expert analysis of markets and trends in the ever changing North American beef industry for over forty years, and continues to create and track key Canadian cattle market information. In this new millennium, Canfax sees and responds to the gap that there is no conference or outlooks with topics specifically focused on main factors affecting cattlemen, feedlot managers, and agri-business professionals who continue to rely on up-to-the-minute information as an essential tool for maximizing profit in today’s beef sector.

The Canfax Cattle Market Forum will be an annual event to attract produces and industry stakeholders to provide them with the current market information from a variety of market related topics to assist them in the management of their business, or for planning with clients to be aware of existing marketing challenges and opportunities.

Manager and Senior Analyst of Canfax, Brian Perillat, says that “Markets are changing more dramatically and rapidly than ever before. Current market information is a requirement in today’s business, but a broader perspective of markets factors is required to make decisions today, and to strategically plan for the future”.

Canfax Cattle Market Forum Agenda:

Tuesday November 13, 2012

7:00 pm – 10:00 pm Registration and Opening Reception

7:30 pm – 7:45 pm Brian Perillat, Manager, Senior Analyst, Canfax, Calgary, AB – Opening Comments – Guest Speaker: Ted Bilyea, Toronto, AB

Wednesday November 14, 2012

7:00 am – 8:00 am Registration and Breakfast

8:00 am – 8:15 am Art Froehlich, Master of Ceremonies, President, Agriview, Calgary, AB – Welcome

8:15 am – 8:30 am Brian Perillat, Manager, Senior Analyst, Canfax, Calgary, AB – Opening Message

8:30 am – 9:15 am Todd Hirsch, Senior Economist, ATB Financial, Calgary, AB – The Global Economy

9:15 am – 10:00 am Mike Jubinville, President, Pro Farmer Canada, Winnipeg, MB – Grain Market Outlook 2013

10:00 am – 10:30 am Coffee Break and Networking

10:30 am – 11:15 am Andrew Bell, Anchor/Reporter, Business News Network, Toronto, ON – Lunchbag Letdown

11:15 am – 12:00 pm Len Steiner, Steiner Consulting Group, Manchester, New Hampshire – Competing Meats –Perspective on the Poultry and Hog Industries

12:00 pm – 1:20 pm Lunch and Networking

1:30 pm – 2:10 pm Andrea Brocklebank, Research Manager, Canfax, Calgary, AB – A Global Market Outlook- Where to from here for the Canadian beef industry?

2:10 pm – 3:00 pm Duane Lenz, Manager of Operations and Analyst Services, CattleFax, Englewood, Colorado –Overview and Market Update of the United States Cattle Industry

3:00 pm – 3:30 pm Energy Break and Networking

3:30 pm – 4:10 pm Brian Perillat, Manager, Senior Analyst, Canfax, Calgary, AB – Canadian Market Forces: Profitability, not Prices, will Determine the Future

4:10 pm – 4:50 pm Professor David Hughes, Imperial College London, Monmouth, Wales, UK – Turning Export Market Opportunities into Satisfied Customers and Profits for the Canadian Beef Industry

4:50 pm – 5:00 pm Brian Perillat, Manager, Senior Analyst, Canfax, Calgary, AB – Closing Comments

For more information, please visit

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